For as much as the solar and storage industries have grown over the last couple of decades (half a million homes installed solar in 2021 alone, and the residential storage market continues to grow quarter over quarter), there really aren’t that many household brand names involved in the industry. Certainly Tesla has become a recognizable brand name, Generac is a familiar company to anyone who has considered a backup generator for their home or business, and Panasonic provides many household appliances and also offers solar panels and batteries –  but, it’s not a stretch to suggest that the residential solar and storage industry is missing a true, major, household brand name.